Principle #2: To be the only ones doing it
Principle #3: Competition is everything
Principle #4: It's always about us. And never about them
Principle #5: Every game is a championship game
Principle #6: We are what we repeatedly do
Principle #7: We focus on the process. And the process will focus on the outcome
Principle #8: Winning is finishing
Principle #9: The most important day is today
Principle #10: Winning forever is hard
